Kontich, 16 february 2026 – Cheops is further expanding its Executive Team with a new talent: Sara Van de Pontseele joins as Chief Marketing Officer. With her appointment, the company confirms its ambition to provide clients with even more targeted support in an increasingly complex technological landscape.
More clarity, more relevance for customers
With more than 20 years of experience in international B2B and high-tech environments, Sara brings deep expertise in translating complex technology into clear, relevant, and customer-centric propositions. Her experience enables Cheops to position its offerings around Cybersecurity, Cloud, AI, and Compliance even more clearly and better align them with the concrete needs of its clients.
As Global VP Marketing at Lansweeper, Sara was responsible for the worldwide marketing strategy and brand positioning within the IT sector. In previous leadership roles at efficy, Legrand, and Amadeus, she also helped organizations sharpen their value propositions and achieve sustainable growth in complex markets.
Focus on customer-centric growth and thought leadership
At Cheops, Sara will lead the integrated marketing and growth strategy with one clear goal: helping customers make faster and better-informed technological choices. By increasing the focus on thought leadership and market insights, Cheops aims to further strengthen its role as a trusted Business Technology partner.
In close collaboration with Sales and the various business units, she will build a data-driven and customer-centric marketing approach. This approach is designed not only to increase commercial impact but also to ensure a consistent and smooth customer journey - from initial contact to long-term partnership.
Regarding her new role, Sara Van de Pontseele says:
"Cheops has a strong reputation and deep-seated expertise. My goal is to make those strengths even more visible to the market and clearly show customers how Cheops can specifically help them with their technological challenges. By staying close to customers and the commercial organization, we aim to create sustainable value together."
Investing in expertise for sustainable customer value
The appointment of Sara is part of Cheops' broader strategy to continuously invest in knowledge, expertise, and quality, with the aim of providing customers with maximum peace of mind in the long term. Marketing plays a key role in strengthening trust, transparency, and relevance in the market.
CEO Kenny Dierickx explains:
"With her experience and market insight, Sara strengthens our capacity to support customers even more purposefully in their digital and technological transformation. Her appointment fits perfectly within our ambition to achieve sustainable growth and further expand our position as a leading Managed Service Provider."